July 17, 2018

Life After An Accident: How To Cope

Note: This post has been contributed.
You’re going about your life, minding your business when the phone buzzes. After answering it, everything changes. This is how it feels when a loved one has been in an accident. At first, it’s about ensuring they are okay and aren’t going anywhere anytime soon. Then, when the dust settles, it’s about adjusting to a new way of life. Their needs come first, but it’s essential for you to regroup too. After all, the mental impact it can have on a person is hard to explain.
Because it’s new and strange and full of emotion, it can be tough to find coping mechanisms. Below are four for the people that need inspiration.
Talk To Them
As harsh as it sounds, it is easy to feel pity for someone who has been struck down in their prime. A loved one that now has to deal with a disability, permanent or temporary, is bound to be in a difficult place. As a result, you may feel as if the universe has been tough on him or her. This can impact your relationship. The key is to communicate. They may be sad, angry and more, yet they probably understand how they need to act to get better. A simple conversation can make you see the light, too.
Stay Busy
Thoughts and emotions intensify when there are moments of clarity. Laid in bed at night with your brain running wild, the severity of the situation will hit home. In the beginning, this is a necessary part of the recovery process because it allows you to deal with your feelings. However, it can get in the way after a while. People that struggle with the emotions are crippled by sadness and grief. Staying busy is an effective way to prevent the brain from obsessing as there won’t be time to evaluate and analyze.
Fight Back
Accidents wreck lives. Therefore, the changes may be costly and not covered by the insurance. For example, a person with a disability will need constant medical attention. Although there is a stigma to it, there is nothing wrong with suing for compensation. The Abelson Law Firm points out family members need fairly compensating because the outcome wasn’t their fault. Plus, the behavior requires stopping as soon as possible to save lives and prevent accidents. A lawsuit causes individuals and companies to evaluate their processes and be better. Just because they’re injured doesn’t mean they can’t fight back.
Focus On The Memories
And not the most recent ones where they are hurt and in pain. Concentrate on the good times when there were joy and happiness on their face. The reason for this is two-fold. Firstly, focusing on the current memories will prolong the grieving process as it will intensify the emotions. Secondly, whether they are gone or aren’t the same, they can live on in your heart. If mental pictures aren’t enough, then print off real ones and start a scrapbook or frame them.
What method do you think is the best one for your journey?

July 9, 2018

Improving Your Kids’ Vacay Experience

Note: This post has been contributed.
Going on vacation as a family can be a really fun and fulfilling experience, but it can also be highly stressful. There are a lot of things you have to consider when you take the kids on vacation with you, and you need to think about them. Getting away from it all is crucial for recharging the batteries, and this is something you need to work on. The simplest way of making sure you have a memorable and stress-free trip is to ensure your kids have the time of their lives as well.
The best way of achieving this is to make sure they have everything they need to have for an epic adventure. The more involved and interested your kids are, the better it will be for the future, and the trip will become much less stressful. These are some excellent ideas you can use that are going to help you make the most of your kids’ vacay experience.
Help Them Discover the Ocean
The ocean is such a magnificent and wonderful place for kids to explore, and you should encourage them to spend plenty of time in the sea. Swimming will be heaps of fun for them, but they might also get a lot out of checking out the ocean life, and that means a bit of snorkeling. Check out a Ninja Shark full face mask, as this is the sort of product that would be ideal for enhancing your children’s ocean activities, and making their snorkel experience more fulfilling. 
Let Them Boss a Day!
Another great way of getting them to connect better with the trip is to make sure they get to be in charge for a day! Of course, you are still going to be able to manage this and keep control of it, but there are many ways you can allow your kids to take a more active interest in your vacation. Let them make the decisions about what to do on one of the days. Present them with choices, and let them pick one. That way, you will be in a position to get them more engaged, and they will feel like they are more in charge than they actually are!
Go Self-Catering
One of the big decisions you need to make when traveling as a family is what you’re going to do about food. If you have kids with you, eating out every night is not viable, and it will soon cause the costs to mount up. However, all-inclusive can be an issue too because you then have a time limit you have to observe every day. The best, cheapest and least stressful approach to take is to go self-catering. That way you can provide the kids with what they want when they want, and ensure they are getting healthy mealtimes.
Taking a vacation as a family is a wonderful way of bonding and spending more quality time together. There are so many excellent places you can go and things you can do while you’re away, and the best thing to do is think about the kids. If you can make sure they have the best possible trip, it will make everything more pleasant and enjoyable.

July 5, 2018

4 Tips for Maintaining Your Intellectual Honesty

Note: This post has been contributed.

Image via Pixabay
We live in interesting times, as the old proverb goes, and much of what was taken for granted throughout human history is now being questioned on a daily basis. Fierce arguments and debates rage all around, new ideologies emerge, and old ones take on new formats.
In this dynamic, chaotic intellectual climate, worries over anti-scientific thinking have been rising steadily for some time now, particularly with the rise of the internet dethroning the vanguard of traditional media.
It is, however, the case that we are all prone to shoddy thinking and to being intellectually dishonest, if we don’t guard ourselves carefully against our own shortcomings, and remain humble, self-aware, and honest enough to spot them.
Here are some things you can do to help ensure that you remain intellectually honest despite all the temptation to the contrary.
Cultivate the art of entertaining an idea without accepting it
A quote attributed to Aristotle runs “it is the mark of an educated mind to be able to entertain an idea without accepting it.”
What this means, essentially, is that being able to mull an idea over honestly, consider it’s merits and shortcomings, and consider the possibility that it might be true — without feeling compelled to accept it — is one of the highest forms of intellectual refinement.
This practice is increasingly being lost these days, as more and more of us seem to dismiss any ideas which go against our values, opinions, and biases, out of hand.
But it is only by entertaining ideas — even ones we find reprehensible — that we can come up with sophisticated, nuanced, and intellectually honest positions on things.
Try to actually listen to what the other person is saying in a conversation, rather than trying to defeat them
Humans are inherently tribal, and once we’ve identified ourselves with a particular political or ideological viewpoint, it is very easy for us to seek ways to defeat those in differing camps, rather than trying to engage in honest conversation, find out what they’re really saying, and use that information in the formation of our own views — whether we accept the other party’s motivations as ethical or factually valid, or not.
A conversation should always be about laying ideas on the table and interrogating them in the spirit of curiosity. A conversation should not be a Machiavellian game wherein in each party does their best to discredit or browbeat their opponent at all costs.
Nurture a sense of curiosity, and listen to what the other side has to say, then play with those ideas and see what you can unpack from them, in a dispassionate manner.
Resist the temptation of thinking that you’ve got the final answer
Issues that people consider worthy of emotional investment, are typically nuanced in the extreme. While we might be tempted to think that we have the final answer on any given topic, remaining open to the possibility that we might have more to learn — even more our opponents — is a way of ensuring that our ideas don’t stagnate, and that we remain intellectually honest.
It’s possible that the person you’re talking to may know less than you in many regards, but might know more than you in others, or might have insights you’d never have considered.
Teasing out the implications of these insights can force you to either strengthen and improve your own positions, or to adopt new, better and more cogent positions.
Avoid straw-manning and caricaturing your opponents
As a general rule, it’s highly unlikely that everyone who has radically different ideas to you, is just an evil, sinister, moron, and nothing else.
When we strawman our opponents, and make caricatures of them and their positions, all that we ultimately succeed in doing is ensuring that we never allow ourselves to see what they’re really saying, and why they’re saying those things.
When we’ve written someone and  their ideas off as “not worth engaging with”, we don’t disarm those ideas, or learn anything from them, we simply avoid the entire, difficult process of getting to the bottom of things, because we have convinced ourselves that we are above even acknowledging that real, normal people, genuinely hold those views.
This is an intellectually dishonest position, and flies in the face of the spirit of truth and open enquiry. Sometimes this straw-manning is done out of genuine biting contempt for the other party, and sometimes it’s done because we fear that the other party might say make a point that we’re forced to concede, and that our entire belief structure will come tumbling down as a result.

July 4, 2018

What Kids Don’t Learn In School But Should

Note: This post has been contributed.
If you would like to raise happy and successful kids, it is important that you pay attention to more than their grades. While they will get them into college and university, alone, they will not land them in a successful career. Have you ever met college graduates working in dead-end jobs? Of course you have. People, unfortunately, don’t learn how to progress their lives, be assertive, question everything, and focus on their long term goals. This is something they - if they are lucky enough - pick up from family members and mentors. Below you will find a few skills not taught in school that kids would certainly benefit from.
Image via Erik Lucatero
Critical Thinking 
With so many facts and dates to learn from heart, and living in the world of information overload, it is hard to develop critical thinking skills in school. Kids are not welcome to question authority figures, such as teachers and the writers of the textbooks, and are told to take what they learn for granted. However, no invention was born without breaking up with the traditions. Instead of acting as an authority figure at home, you might ask higher level questions from your kids, so they can consider other approaches and unconventional methods.
Decision Making 
The reason for most missed opportunities is the lack of effective decision making skills. Kids are told what to do, and they are presented with the problem and the solution at the same time. In school, most decisions are made for them. As a parent, try to encourage your child to make their own decisions and choose between different options. This will help them decide which college or university course to take later in life, or which job offer to accept. There are great decision making resources available on the internet to help you with this task.
Of course, kids learn art and music in school, but they will have to follow a pattern and official guide. Creativity is all about finding unusual solutions that work better than original ones. Whether your kid is a talented writer, programmer, painter, or singer, you will need to encourage them to follow their passion. Even if they will not end up making a living off their skills, they will be able to use their creativity in real life situations and be more innovative than 90 percent of people.
Self Defense 
Image via Clarisse Meyer
It is a big world out there, and it is full of good and evil. If you are worried about letting go of your child’s hand and allowing them to go to college away from home, visit friends alone, or simply drive to another city, you want them to be safe. Kids should learn some basic self defense skills at an early age, so they can deal with bullying, crime, and offensive behavior. If you want to make sure that they are safe when out and about, you might want to enroll them for a self defense course where they can learn how to protect themselves. Check out Defensive Planet for information on self defense and the skills and tools needed to stay safe.
You might think that your child doesn’t need to have strong debating skills unless they want to become politicians, but this is not the case. Kids don’t learn in school how to be assertive, get their point across, and convince others through the facts and logical arguments. Debating skills will not only be useful when they go to college and university, but also when they start pursuing their careers and try to be more assertive when proposing a project or initiating change. While not many schools hold debating clubs, you might find some in your local area to get your child to practice.
For most kids today, it is all or nothing, black or white, and they are used to instant gratification. If they cannot compromise, however, they will be up for a surprise when it comes to getting what they want in real life. Negotiation skills are based on one’s ability to compromise, put themselves in others’ shoes, and coming up with a solution that is beneficial for everyone. The skill will be useful when your child is trying to manage their career, get a pay rise or promotion, or simply sort out a conflict at work.
Money Management 
While some schools have financial education, they don’t base their scenarios on real life situation. As soon as your child gets their first part time job and becomes responsible for paying for their fuel and car insurance, they will need to have the money management skills of adults. While you can talk to your child about different forms of credit and budgeting, saving up for deposits, and having their priorities right, they might benefit from professional advice as well. Money management courses can help young people build wealth, avoid credit traps, and make their money work for them.
Mental Health Self Care 
Image via Kinga Cichewicz
It is said that one in three adults is likely to experience mental health problems. With the increased pressure at school and at work, chances are that your child will need to develop their own coping mechanism. Without learning how to care for themselves and practice self-compassion, they might turn to unhealthy habits or cope in an unhealthy way with the problems they are facing while transitioning into adulthood. You have to teach them some of the mental health skills you are using, such as meditation or exercise, so they can be ready for the challenges.
If you would like to make sure that you are raising happy, healthy, and successful kids, you can’t rely on school education alone. Instead, make sure that you are addressing the different challenges of working life and adulthood from an early age. Teach your child to respect others’ opinion but question everything. Encourage their creative talent, and help them make better decisions using advanced techniques. Teach them about managing their money, their mental health, their relationships, and being assertive when it is needed.

July 3, 2018

Disability Abuse Still Happens: Here’s How To Deal With It

Note: This post has been contributed.
You may think that disability abuse is something that has died out, along with many other outdated disability practices. However, the sad fact of the matter is that disability abuse is still a very real thing, and it happens everywhere. Sometimes this abuse is verbal or emotional abuse other times it’s physical, but either way it is not acceptable.
Many people feel so shocked and upset by this type of abuse that when it happens to them, they go into a state of shock and don’t know what to do. There’s a fear of being judged or blamed in some way, but there shouldn’t be. The truth is that abuse is never the victim's fault, no matter what, and it’s important to remember that.
Luckily, most of the world has a much stricter policy on disability abuse, with this kind of awful behaviour being taken seriously across the country. If you fall foul to disability abuse of any kind, it’s important that you know how to deal with it and put a stop to it immediately. Here’s what you should do if you feel that you’ve been the victim of any kind of abuse or have seen someone else being abused.
Report it 
The first step that you should take is to report the abuse. This is crucial, never try and deal with the situation on your own, because if no one knows about it, things could get even more out of hand. Whether the abuse has occurred at work, in a care environment, or somewhere else, it’s important that you report it straight away. That way, you will be able to remember the incident more clearly in your mind.
Get what you’re entitled to 
While you may not want to take the situation any further than reporting it and having the person behind it disciplined or let go of, you might want to consider taking it further and seeing what you’re entitled to. You shouldn't’ have to suffer from abuse and neither should anyone else. That’s why there are attorneys who deal with these kinds of incidents - you can learn more about what they can do online via resources like AttorneyGuss.com/services/houston-nursing-home-abuse-lawyer. There is a lot of support out there, it’s just a case of finding out what you are entitled to.
Make a stand 
When it comes to dealing with disability abuse, it’s important that you make a stand. Far too many people think it’s okay to ‘pick on’ people because they’re different and it’s really not okay, which is why taking a stand and making an example out of them and their behaviour is so important. If you are going to make it clear that abuse in any form is never acceptable, you need to be brave and stand up for yourself and other people who are also at risk of abuse.
There is never any excuse for abuse, in any setting. However, abuse is particularly serious when it occurs in a care setting such as a hospital, for instance. Abuse is not something that you should ever be willing to stand for, which is why it’s so important that you know how to deal with it, should a situation like those mentioned above, ever occur.

June 28, 2018

Why You Should Never Stop Learning

Note: This post has been contributed.
Text on Shelf
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Just because your school and university days are behind you, this doesn’t mean that it is time to put away your pencils and notebooks and settle into your career with no further thought. Learning should be a lifelong pursuit - and this is the case now more than ever. With technology advancing at such a rapid rate, you need to ensure that your skills stay relevant and you keep ahead of the curve. And thanks to online learning, it is easier than ever to study various topics throughout your life. So, here are just some of the main reasons why you should never stop learning.
Keeping Your Mind Active
No matter whether you are studying something which is directly related to your career path or not, studying helps to keep your mind active and keeps you engaged with the world around you. Perhaps you would like to study something which is directly related to the modern world - just take a look at this guns and public health infographic as an example. Otherwise, you may prefer to study a traditional subject which has been around for a long time. Whatever the case, there is plenty to be gained from keeping your mind active throughout your life.
Keeping Your Options Open
In the modern world, people are less and less likely to have a single career throughout their entire lives. The more you learn, the more opportunities will be available to you in the future. While it is good to specialise, you don’t want to find that your knowledge and skill set becomes redundant and you are left without a Plan B and anything else to fall back on. Even if what you are studying is not directly relevant now, it may well be in the future.
Keeping Ahead of Your Competitors
adult, blur, business
We live in a more competitive world than ever in which more and more people are fighting it out for the top jobs. You need all the skills that you can get to set you apart from your rivals. You are much more likely to look attractive to potential and future employers if you have a wide range of skills from which you can draw.
Keeping Your Life Interesting 
The final reason why you should never stop learning is the simple one of keeping your life interesting. When you are constantly doing the same things day in, day out, this can quickly become tedious and uninteresting. With so much knowledge out there which is just waiting to be acquired, you simply have to take the opportunity to absorb some of it. This is certainly one of the best ways of staving off old age!
As you can see, lifelong learning is certainly something which is worth committing to, and these are just a few of the reasons why. It doesn’t matter what you are studying as long as you are studying something. So, now is the time to take up a new pursuit if you don’t have one already.

June 28, 2018

The Facts On Sexual Harrassment In The Workplace

Note: This post has been contributed.
Sexual harassment in the workplace appears to be becoming more commonplace, especially as more details of the Harvey Weinstein scandal, and other scandals begin to emerge.
The Equality Act of 2010 has this definition of sexual harassment: “unwanted conduct of a sexual nature which has the purpose or effect of violating someone’s dignity, or creating an intimidating, hostile, degrading, humiliating or offensive environment for them.” It covers the following:
  • indecent or suggestive remarks
  • unwanted touching
  • requests or demands for sex
  • dissemination of pornography
However, deciphering sexual harassment can be tough. It’s often difficult to decide if something is ‘banter’ or a troublesome sexual remark. Sexual harassment is often misunderstood for this reason, but here’s what you need to know to get you on the same page:
  1. A sexual harasser can be a man or a woman.
  2. The harasser can be a supervisor, a co-worker or even a non-employee. They don’t have to work in the office.
  3. You don’t have to be the subject of the harassment to be the victim of sexual harassment. Friends and family of the victim can suffer too.
  4. The victim doesn’t have to be economically injured or fired for sexual harassment to have occurred.
  5. The harasser’s conduct must be unwelcome.
If you know that you’ve been a victim of sexual harassment, reporting it using a site like SexualHarassment.com will ensure that the issue is dealt with. However, many people don’t end up reporting it. About one in five women do report it. A huge 52% of women had experienced some form of sexual harassment at work, nearly a quarter had been touched without invitation, a fifth had experienced a sexual advance.
Estimates for how many women don’t report workplace sexual harassment also vary, but the figure of 70% seems to be in the right ballpark. That’s a huge figure and something that needs to change if sexual harassment is going to stop for both men and women.
Here is some information on various industries and what seuxal harrasment can be like in those industries.
  • In male-dominated industries like construction, where women are seen as interlopers, so they often experience high levels of harassment.
  • Service-based industries, in which employers rely on tips and customer approval, can also be an environment where women experience high levels of harassment. Reports have also indicated customer behavior can impact how supervisors treat their employees.
  • Women in jobs with a low wage, like hotel cleaners, can experience high levels of harassment because they do not have bargaining power to push back and take a stand.
Sexual harassment has always been around, but now people are finally waking up to how problematic this is, whether in the entertainment industry or the hospitality industry. It happens in every industry, comes from both sexes, can happen to both sexes, and doesn’t necessarily have to come from a boss or another worker. Knowing exactly what it is will help you to remain vigilant to sexual harassment in the workplace, take a stand, and stop it from happening.

June 27, 2018

The Gadgets No Modern Fisherman Should be Without

Note: This post has been contributed.
One of the greatest things about fishing is getting out there without distractions to relax. Fishing is one of the best ways to clear your mind and ease your tension. The last thing that you want in this kind of atmosphere is lots of technology and loads of big heavy gadgets. They’ll ruin your perfect piece. But, at the same time, it is 2018, and the world is moving forward. There are gadgets and gizmos for everything. They don’t have to take away from the peaceful atmosphere. They can add to it and make your fishing trips even better.
Some gadgets are essential. Here, you can see a shackle hitch, which is an crucial addition to your car if you plan to drive to any off-road locations, for your own safety as well as enjoyment.  Others are helpful, and then a few are just good fun! Let’s take a look at some of the best gadgets for the modern fisherman.
Wifi Fish Finder
This one certainly isn’t for everyone. If part of what makes fishing great for you is simply sitting waiting for a bite, then a fish finder might not be what you want. But, if you prefer constant chases and catches, knowing where the fish are and when you are close to them could improve your fishing experience.
The Smart Sonar Pro+ is a GPS fish finder. It attaches to the end on your line and cast into the water. You then use an app on your phone to track the fish finder, which lets you survey the underwater landscape, enabling you to find any nearby fish.
Fish Handling Glove
If you are a keen fisher, you’ve probably faced more than one hand injury over the years. From scratches from hooks to cuts from pliers and knives, we’ve all hurt our hands in some way. Regular gloves are no good as they hinder your grip on the slippery fish, without offering much in the way of protection. A specialist fish handling glove, made from cut proof fabric gives you full flexibility and control while protecting your hands from sharp objects.
Not exactly a new gadget, but essential nevertheless. Fishing out in the bright sunlight all day can hurt your eyes and even cause lasting damage to your eyesight. This can lead to anything from a headache to serious deterioration of sight as you age. Sunglasses with UV protection can prevent this. Just make sure you don’t forget your sun hat or sunscreen either.
GoPro Hero4
GoPro is a brand that’s taken the world of outdoor sports by storm. In a world where we want to film, photograph and share everything that we do, and where we are used to continually snapping pictures on our phones, GoPro gives you more. You can mount this waterproof GoPro on your boat, hat or chest to capture all of the action of your day. Sync the device up to an app on your phone, and you’ll be able to control the camera from up to 600 feet away. Letting you capture some fantastic moments.
Multi-Tool Fishing Pliers
Do you currently have a bag filled with tools for every need? Scissors, pliers, knives and crimping tools all packed in your bag for cutting wires, lures and lines. Replace all of these with one multi-tool. Some of the best fishing pliers multi-tools are made from long lasting stainless steel and are packed with 15 different tools, all folding together into one set of easy to store pliers.
A Travel Kit
One thing that you need for fishing is your kit. Which over time might have grown into quite a massive stockpile of equipment. It can take hours to get together everything that you need and pack the car. This can take away any chance of spontaneity. If you want to be able just to get up and go out fishing without having first to plan, prepare and pack, then you need a fishing travel kit that has all of the essentials that you need, that you can just pick up and go.
A Travel First Aid Kit
Try as you might, you’ll never be able to prevent all accidents and injuries 100% of the time. So, you should make sure that you always carry a well-stocked travel first aid kit. You can buy small kits, filled with the essentials. Or, buy a bag and stock it yourself. This can be a better option if you’ve got any specific health needs.  Make sure you’ve got plasters, bandages, anti-bacterial wipes and aspirin at the very least.

June 15, 2018

Spreading The Word Of God In Today’s Modern World

Note: This post has been contributed.
In today’s hectic world, it seems like so many of us forget the word of the Lord. This can sometimes feel like a hopeless situation for dedicated Christians, but there is one simple way you can help to rectify things: by doing your bit to spread the word of God. The modern world may seem like it is constantly against Jesus and his followers, but there are some tech tools that you can use to your advantage. Read on to find out how you can go about spreading the word of God in today’s modern world.
Start Your Own Podcast
Podcasts are a big form of digital media these days, and there are a lot of different ones on a variety of subjects. In fact, there are quite a few current ones made by fellow Christians that preach the word of God and explore his teachings with the listeners. So, how about starting your own podcast? Thankfully, recording equipment is quite affordable now compared with a few years ago, so you won’t have to spend too much to get started. Once the podcast is established, you could even sell adverts to local companies.
Become A Christian Blogger
As well as podcasts, blogs are also a popular new media that have sprung up over the past few years. A blog would give you a great platform to voice your opinions and knowledge of Christianity. Plus, it can be very easy to monetize them these days. So, not only will you be doing God’s work, but you can also benefit from an extra income on the side. 
As a Christian blogger, we should not be just following people in our niche or just reaching out to people in our niche. Jesus never wanted us to be comfortable. Time to reach out to the world y’all!
— Jessie | One Lost Coin (@1lostcoin) June 11, 2018
Set Up Your Own Church
Why not think about setting up your own church? In actual fact, it’s not as difficult as you might think. First of all, you just need to find a venue. You might be able to find somewhere to rent out but if not, you could always contact Churches by Daniels and see if they can give you any guidance on building one. You will then be able to give weekly services to your congregation to help teach them about the way of the Lord. 
Work Shifts At Your Local Radio Station
Every local region has its own local radio station, and many of these are happy about people creating their own shows. Sometimes, these shows will be on a voluntary basis, but you might be able to bag a paid show. If you dedicate your radio show to Christianity, you will find that your message will be broadcast to a high number of people.
Spread Messages On Social Media
Don’t forget to utilize social media as well. Facebook, Twitter, and Instagram are all great tools when it comes to publicizing your cause and spreading the message far and wide. It’s also a great way to boost your blog’s readers or the audience for your podcast.
So, which of the above steps will you use to help you spread the word of the Lord in today’s modern world? Good luck with it!

June 13, 2018

What’s Stopping Your Business From Soaring?

Note: This post has been contributed.
When your spend hours, weeks and even months planning for the launch of your new business, you never once consider the fact that your venture could fail. However, the fact is that your business could easily fail, that’s why understanding what you need to do to prevent this from happening is so important. The truth is that when it comes to running a business, there’s always a 50% chance that your venture could fail. After all, half of all new businesses fail within the first 12 months.
While every business is unique, the good news is that there are some ‘typical’ reasons why small businesses fail. This is useful because it means that you can take note of these reasons and take steps to protect your business from falling foul to them. Bearing that in mind, below is a guide to some of the factors that may be stopping your business from soaring and tips for dealing with these effectively.
You don’t know how to identify your target market 
The key to success in any sector of the business industry is knowing how to successfully identify your target market. If you’re unsure about how to reach your target market, this can be a serious problem. The truth is that when it comes to running a successful business, you need to know how to easily identify your target market. Think about it this way, you could have the most amazing product in the world but if you’re marketing it to the wrong people your business will fail. That’s where customer research comes in; all you need is a great interview or two, some focus groups, and some surveys and you can easily identify not only who your target audience is but also what they expect from you.
You are unsure how to market your business
A surprising number of small business owners don’t know anything about marketing. They go into it blind, presuming that they are able to work it out as they go along. And while that is a possibility, if you want exceptional marketing you need to invest in it. You can deal with your marketing needs yourself and settle for basic marketing or you can invest in this area of your business and hire an expert to outsource the task to.
You aren’t taking social media and SEO seriously
A crucial element of marketing is social media and SEO. These are two areas that any business in today’s modern, technology-obsessed world cannot work without. Today, people use social media to find new products and services, they read blogs to learn more about them, which is why taking both your social media and SEO seriously is so important.
These are just a few reasons why your business may not be soaring, there are also plenty of other reasons why your venture may not be as successful as you hoped it would be. The good news is that just because your business isn’t doing as well as it could be, if you take steps to make changes now, you could give your business the success boost it needs and as a result, go on to see your business soar.