August 21, 2009

Aurelios Pizza Marketing Blowup


Yesterday, Aurelios Pizza, my favorite thin-crust pizza place in Chicago celebrated their 50th anniversary by offering their pizzas at their 1959 prices. $1.75 for a small, etc. An amazing deal.

Now, marketing gurus will tell you this is typically a bad marketing practice. Aurelios is a premium pizza company. For one day, they are attracting cheapskates who would never pay $11 for a small pizza, and are simply upgrading their Little Caesars for the night.

This is the same reason most marketing experts believe you should never give a product away for free. It diminishes the value of it. A buy one, get one free tactic is more widely approved.

Regardless, I was excited to take advantage of their marketing mistake. I called to place my order, and was quickly informed that they had run out of cheese.

You're infuriating your loyal customers, while not truly winning over any newbies. What a horrible, horrible marketing idea.
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August 20, 2009

I Prefer My Personality

I was recently put in close proximity with some people that were not all too close friends of mine. And I found I had completely forgotten that all people don't roughly have the same personality. For instance, all of my close friends have more or less, my personality traits. It's because we get along so well that they have become my close friends. It's not proximity or chance. I have chosen them. But, experiencing life with only these people has made me forget how aggravating certain personality types are, and how much I prefer my own. I'm going to call my personality "courteous." I am polite, legitimately curious about other people's lives, stay engaged when they're speaking, and do not think it's funny to put people down. Why wouldn't this personality win over in the Darwinistic survival of the friendliest? To put it differently, why wouldn't these people adopt my personality? I'm certain it would benefit them.
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