May 11, 2010
Blue Pizza
Kids don't need motivation to want pizza. It's a natural favorite straight from birth. But how do you differentiate yourself as a pizza place to children among your dozens of competitors? If you're not Chuck E. Cheese and don't have 100s of video games and ball pits at your disposal, what can you do to make kiddies want to come to you?
Make your pizza blue.
10 cents in organic food coloring. Add it to the dough. Make the dough look like hot-blue play dough, but taste the exact same. Hot blue dough, white cheese, red pepperoni. Still color-coordinates. Still looks good.
All things being equal, if you're a kid, wouldn't you want the blue pizza?
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May 7, 2010
Stay Half in the Kitchen
During my childhood, it seemed possible to make it in this world as a single-income family. Nowadays, that idea seems more and more improbable.
So, for women who are hoping to be at least a partial stay-at-home mom, when choosing a career path during college, doesn't it make sense to intentionally choose one that offers future flexibility and part-time options?
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