Kids don't need motivation to want pizza. It's a natural favorite straight from birth. But how do you differentiate yourself as a pizza place to children among your dozens of competitors? If you're not Chuck E. Cheese and don't have 100s of video games and ball pits at your disposal, what can you do to make kiddies want to come to you? Make your pizza blue. 10 cents in organic food coloring. Add it to the dough. Make the dough look like hot-blue play dough, but taste the exact same. Hot blue dough, white cheese, red pepperoni. Still color-coordinates. Still looks good. All things being equal, if you're a kid, wouldn't you want the blue pizza?