I can't remember the last time a print ad in a magazine stopped me in my tracks.

Until yesterday. Right after the ad with the SUV carving through the forest (seriously, I am SO sick of car ads that tell me nothing new, driving in scenarios I would never attempt), this ad from Effen Vodka graphically startled me.

Yes, there are layers of innuendo in the ad, but I contend that's not the reason it grabbed my attention. The photography is jarring. The detail is beautiful. The monochromatic coloring is lovely. Her hat is awesome! It made me stop flipping through the pages. And that's exactly what an ad is supposed to do. Create a positive interruption. I had never heard of Effen Vodka. Now I have. And I have a positive brand association with it.

Check out the rest of the terrific ad series put together by Euro RSCG, and for those of you in the business, try to figure out how to bring this design strategy to your brand.

In this Bill O'Reilly interview with Richard Dawkins, O'Reilly gives the following reasoning for his faith in Jesus Christ.

"My thesis is that if everybody followed the teachings of Jesus Christ that we'd have peace on earth. Love your brother. Everybody love one another. And we'd be almost an idyllic situation."

That is NOT a good reason for belief. If everybody followed the teachings of Mr. Rogers, we'd have a pretty idyllic situation, too. Sesame Street. Buddha. Joseph Smith. Gandhi.

If we perfectly followed the morality of nearly any philosophy, the world would be a much better place. But Jesus wasn't simply claiming moral authority. He claimed to be restoration. The answer to every "Why...?" question about God and his universe. The answer to every "Why...?" question about relationship with God and each other.

Bert and Ernie don't offer that.