(Note: I only included the ★ in the Title to see how it looks in Reader. Anyone who subscribes via RSS find this compelling? misleading? annoying?)
I should have blogged about Super Bowl ads yesterday. But it took me a couple days to think this one through. Why don't advertisers make all of their ads like they're being shown at the Super Bowl? Why is it ok to be boring if less people are watching? "Guys, this is the Super Bowl. We can't do the usual boring crap that no one cares about. Let's actually try to be entertaining."
Here's the ironic part of this mindset. The Super Bowl is the ONE time of year that you actually have people engaged in your ads. (Perhaps more so than the game if you happen to be my wife.) You could afford to be LESS compelling in the Super Bowl if you wanted to. As long as your message is awesome. And yet, you know that funny wins. It sticks. It works.
Pretend that every day is the Super Bowl. Be funny. Be engaging. Entertain us with your pitch. To the point where we remember it.
February 7, 2011
More Lessons from the Bachelor: Comparison Shopping
For those of you who watch the Bachelor, do you ever catch yourself yelling something like this at the screen? "Why is that ugly freak still on there?? It doesn't make any sense!!"
Here's what doesn't make sense. The fact that we compare her beauty away. The girls on the show are all beautiful. Our minds are simply trained to compare.
It's why I had a crush on Murphy Brown and Mrs. Cosby growing up. It's not only that I like strong, independent women. It's that my options within those worlds were limited. It was Murphy or Corky. It was Claire or Rudy.
The hideous wretches on the Bachelor aren't hideous wretches. They're simply "last" in that category. Test this next time you cry out against the elephant-faced creatures on prime time TV. Take them out of that world, and put them in your office. Would they instantly become the most attractive person you work with?
Why do you think online retailers offer multiple versions of their products? It's so you choose the one they want you to.The comparison gives it value. They know that. Now, you do too.
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Here's what doesn't make sense. The fact that we compare her beauty away. The girls on the show are all beautiful. Our minds are simply trained to compare.
It's why I had a crush on Murphy Brown and Mrs. Cosby growing up. It's not only that I like strong, independent women. It's that my options within those worlds were limited. It was Murphy or Corky. It was Claire or Rudy.
The hideous wretches on the Bachelor aren't hideous wretches. They're simply "last" in that category. Test this next time you cry out against the elephant-faced creatures on prime time TV. Take them out of that world, and put them in your office. Would they instantly become the most attractive person you work with?
Why do you think online retailers offer multiple versions of their products? It's so you choose the one they want you to.The comparison gives it value. They know that. Now, you do too.