I read Moneyball 3 years ago, and it completely transformed my decision-making process - toward what I hope to be ever-increasing objectivity.

And yes, sadly for you Randians, Moneyball opened my eyes in a way the Fountainhead never could. So, I couldn't be more excited to see the movie adaptation of this book - which is getting widely praised.

But I think I just realized why MyGofer, the personal shopping service I use whose unpopularity I have posted my incredulity over several times here - isn't a success.

They get something wrong in my order every week.

Now... I save two hours a week. Despite my frustration, Moneyball logic tells me its worth it. So, I sing its praises. But most people can't see past the fact that if they shopped themselves, they'd get everything right. And so they give up on MyGofer.

When a company is relying on a completely objective populace for their success - they need a movie like Moneyball to change the way people see the world.

Author Sebastian Junger postulated an interesting idea recently in the New York Times.

Create a Civilian War Memorial, dedicated to the more than 100,000 civilians and counting who have died in Afghanistan and Iraq so far.

Whether you ethically believe in our role in these wars or not, it would show the world we recognize the horrific sacrifices made by the Iraqi and Afghani people over the past decade.

It also might force us to realize the very real horrors of war we don't always see.

Great idea, Mr. Junger.