I read Moneyball 3 years ago, and it completely transformed my decision-making process - toward what I hope to be ever-increasing objectivity.

And yes, sadly for you Randians, Moneyball opened my eyes in a way the Fountainhead never could. So, I couldn't be more excited to see the movie adaptation of this book - which is getting widely praised.

But I think I just realized why MyGofer, the personal shopping service I use whose unpopularity I have posted my incredulity over several times here - isn't a success.

They get something wrong in my order every week.

Now... I save two hours a week. Despite my frustration, Moneyball logic tells me its worth it. So, I sing its praises. But most people can't see past the fact that if they shopped themselves, they'd get everything right. And so they give up on MyGofer.

When a company is relying on a completely objective populace for their success - they need a movie like Moneyball to change the way people see the world.