April 4, 2012

Faking Excitement Over Friend’s Crappy Decisions

We don't all share the same dreams for our lives.

In fact, some of the things people so passionately pursue would be my greatest nightmare if they were to come true.

"Oh, you got into Med School? I'm so terribly sorry! What an awful next 8 years of your life."

But of course, they wouldn't share my disappointment.

These are their dreams. Their passions.

When someone tells you they bought a puppy, they don't see it as a dirty little burden.

They're not making foolish decisions. We're just different. Be happy that they're happy.
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April 4, 2012

Social Media Marketing Major? Please Don’t.

When I first heard of colleges starting Social Media Marketing majors, I thought it was pretty cool.

After all, social media has become a significant part of my marketing career, and likely, my future.

But the more I thought about it, the more I realized that majoring in Social Media Marketing would be like a design-minded individual majoring in Billboard Design.

It's just marketing.

We don't need to create a social media marketing major. The marketing major itself should change based on the ever increasing importance of social persuasion.
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