When I first heard of colleges starting Social Media Marketing majors, I thought it was pretty cool.
After all, social media has become a significant part of my marketing career, and likely, my future.
But the more I thought about it, the more I realized that majoring in Social Media Marketing would be like a design-minded individual majoring in Billboard Design.
It's just marketing.
We don't need to create a social media marketing major. The marketing major itself should change based on the ever increasing importance of social persuasion.