April 28, 2010

Why Do Celebrities Start Their Own Charities?

Their kid gets a disease, so they immediately develop a passion for finding a cure. I completely understand that. But why do they have to start their own "Celebrity First Name Last Name" "Disease Name" Charity? Aren't there already charities out there with the same goal who are able to spend money on research much more efficiently because of their size or previous knowledge? It's almost as if they're trying to get credit for it...