Thin. A clothing store that exclusively sells thin cotton clothing.
You know that one old t-shirt you always wear because it's so soft and breathable? That's your whole wardrobe now. From casual to business casual. Plus, people will like walking into a store named "Thin", because it'll make them feel slender. Yes, they might think the store only sells Kate Bosworth-sizes at first. But, that could get us some good PR. So, what do you think? May I have your $200,000 in start-up funds now?