Alcohol currently only has social stigmas in terms of context in this country. For example, if I went home and drank a bottle of wine alone in my bedroom while playing Mario Kart, that's pretty weird, and my friends might think that I have a problem. But, instead, if I go out with these same friends to a club/bar setting and drink a bottle of wine, that's pretty normal. Same cognitive experience. Yet, only one of these is a cry for help. Why?