June 24, 2009

The Last 10 Years of Mountain Dew

My wife and I typically try every new soda flavor and candy concoction that comes out. I know that sounds disgustingly obese, but they're actually quite rare occasions. More than half of our taste tests end up being new flavors of Mountain Dew, which have been testing each summer for the last decade or so. Yesterday was Dew-Day. Now, Mountain Dew has arguably tried more new flavors in the last 10 years than every other major soda company put together. And the only one that has really stuck for me has been Mountain Dew LiveWire (orange) released in 2003. That has become a summer staple at our house. Mountain Dew Pitch Black (grape) was good too, but due to unpopularity (and likely brand cannibalism) is no longer made. The only other one you non-dew connoisseurs may be familiar with is Mountain Dew Code Red (cotton candy-mediciney). Nearly half of the new flavors in the past decade have been cherry as well. The only thing I can think of is that they know how creepy Code Red tastes, and are trying to find a replacement. None have worked so far. Then last year, Mountain Dew released three flavors charged with ginseng, and in true dewmocratic form, let the nation pick the winner. The nation did right, choosing Mountain Dew Voltage (blue-raspberry), the best one of the three, but it's still not good enough to buy. So, yesterday, I'm walking down the aisles of my local Wal....independent organic grocer, and shreik with glee as I see two new Mountain Dew flavors. The taste test was held last night. Mountain Dew Fuel Horde Red, ANOTHER cherry mediciney version. What's the deal? The second was Mountain Dew Fuel Alliance Blue, a wildberry concoction that is pretty close to Voltage, and unnecessary. So stick to Dew in its green and orange forms. And now you now the rest of the story.