We recently purchased a Kia Soul to replace my wife's old sedan, because:
A) We wanted a bigger car for our new family addition.
B) In the past, my wife had to borrow vehicles for her dessert table design business simply for the larger storage capacity.
Two months into the new vehicle and I am absolutely blown away. The Kia Soul is a design revolution. It's incredibly spacious. A roomier front than my Hyundai Sonata. A MUCH roomier back than my Hyundai Sonata. And it takes up a good 6 in. less garage space front-to-back.
I'm not sure I'll ever buy another car again. It's perfect. And I love that great design is finally winning!