This week, we are questioning the rationale behind more and more Americans moving to an organic, vegetarian and vegan diet.

Are all proteins created equal?

Cow milk is the world's most perfect food....for a baby cow.

And you can get definitely get protein from a beef patty.

But, eating a McDonalds hamburger for the protein is like eating Skittles for the fruit juice. There are much healthier ways to get these vital nutrients.

While blaming animal protein for our host of health problems is still controversial, it does effectively explain the "French paradox". How a culture which indulges heavily in saturated animal fats like butter and cream has such low rates of heart disease. Because these particular animal products are actually quite low in animal protein.

Professional athletes are going vegan. Bodybuilders are going vegan. To their health benefit. No downside.

So, at the very least, we should start pointing that way, right? Quinoa and soba noodles as rice/pasta alternatives. Peanut butter. Avocados. Peas. Coconut. It's easier than you think.