With documentaries like Food Inc. and Forks Over Knives reaching mainstream success, organic food is passing the tipping point in America.

This week, we explore the reasons why more and more people are moving to an organic, vegetarian and vegan diet.

For personal health. For the environment. To prevent animal suffering. To prevent human suffering.

But are these people just kidding themselves? Is it just marketing? Are we just jumping on another Kaballah bracelet train? (oh...did you guys not do that one?)

Or is it completely rational? Is organic eating in our best interests, personally, physically and financially?

Tomorrow, we begin by discussing whether organic eating is worth the premium cost.
Share any opinions you wish to be included in the discussion tomorrow.