February 22, 2008

Stick to What We Pay You For

Why do celebrities and entertainers vocalize their political beliefs? From a marketing standpoint, it's a terrible idea. Oh. He's for the federal funding of stem-cell research? That changes my mind completely. She hates that politician. Maybe I should too? It can't possibly be effective. In fact, it virtually ensures that 50% of their fanbase will be at least a little repelled. This is not a "their views are irrelevant" type of post, although I'd be happy doing that as well. I'm simply saying that it's not a smart career move. And it's not effective, either.