So, what if you saw someone start licking the outside of a bag of potato chips? Kind of unsanitary seeming, right? Anyone could have touched it throughout the manufacturing/production process. Anything could be on that. It's not part of the vacuum-sealed process. Yet, we lick the outside metal of soda cans all the time. But, somehow, this seems ok, because it's a necessity of the process, right? Now, I'm not trying to be a germophobe and pretend like we should be overly concerned about this. But, I do spot a marketing opportunity. The first company to create a built in lid protector is going to create a need in the marketplace for this. Once people have the choice between small chance of sucking on rat feces to no chance, there's no real contest. Mark my words. Whoever does it first will win. And the rest will surely follow.