November 22, 2011

Short Attention Spans and the Evolution of Communication

"Kids simply don't have the attention span they used to."

But, I'm not sure we're entering a new world of A.D.D. Perhaps we simply have more entertaining options.

60 years ago, the most boring radio show in the world would beat out anything else going on. 30 years ago, the most boring TV show in the world would beat out anything else going on.

Choice has forced us to compete in the way we communicate. Choice has made television better. It has made movies better. It has made books better.

Yet, we teach the same way we did 60 years ago. And we preach the same way we did 60 years ago.

Martin Luther King, Jr., in all his eloquence, couldn't command my full and undivided attention for 40 straight minutes. Who do you think you are, trying to do it?
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