Al Gore's crew runs into a few problems when trying to convince us animal-haters that global warming exists for the following reasons.
1) We don't really care too much about animals. We hear about penguins and polar bears drowning and don't care. 2) Rising water levels don't scare us. Just by numbers, the majority of people are land-locked, and do not live in fear of tidal waves wiping out their cities. 3) We don't think the Earth is fragile. Some would contend that humans destroying/permanently damaging the Earth is an improbable if not impossible order.
So, how does Al Gore reach this selfish, crazy market? Well, he could show us cities in California that are filled with smog so much that children are developing asthma and lung conditions at scary rates. He could show mercury levels in drinking water around the country that are life-threatening. These are actual proven scenarios where the cause and effect is apparent, where we don't have to rely on rock stars and politicians to teach us predictive science. In this way, we can actually focus on tangible solutions, less drastic than completely shutting down America's system of commerce. October 18, 2006
Global Warketing: How to Market Global Warming to the Skeptics
Al Gore's crew runs into a few problems when trying to convince us animal-haters that global warming exists for the following reasons.
1) We don't really care too much about animals. We hear about penguins and polar bears drowning and don't care. 2) Rising water levels don't scare us. Just by numbers, the majority of people are land-locked, and do not live in fear of tidal waves wiping out their cities. 3) We don't think the Earth is fragile. Some would contend that humans destroying/permanently damaging the Earth is an improbable if not impossible order.
So, how does Al Gore reach this selfish, crazy market? Well, he could show us cities in California that are filled with smog so much that children are developing asthma and lung conditions at scary rates. He could show mercury levels in drinking water around the country that are life-threatening. These are actual proven scenarios where the cause and effect is apparent, where we don't have to rely on rock stars and politicians to teach us predictive science. In this way, we can actually focus on tangible solutions, less drastic than completely shutting down America's system of commerce. October 17, 2006
Flash Mob Strikes Again
The little phenomenon of 'Flash Mobbing' has now struck the iPod community. I first heard about this idea a couple of years ago when roughly 100 people gathered in downtown Peoria one night at some random street corner, yelled something like "Blue Raccoon" at 7:36, and then all went their separate ways. My initial impression was, "That's awesome." Kind of like when I saw Fight Club for the first time. For a large part of my life, I have held the position that if someone does something that I have not yet thought of, it's genius. The idea of being clever...it was everything. What's better than being more clever than everyone? But, now I'm tired of being so amused by cleverness. The 'Blue Racoon' mob did nothing. But, they all went home thinking they were clever, a part of something maybe, a rebellion against the system, who knows. But, whatever they went home thinking, they were wrong. They did nothing. The iPod article above refers to a group of people who advertised a flash mob online, and ended up with a couple hundred of people in a subway station who started dancing (silently) to their iPods (with headphones) all at the same time. Why do I still think this is clever? What is this thing deceiving me into wanting me to waste my time thinking of ways to be clever? Why can't we be clever AND useful?