Yes, as a musician, I'm saying that. My friend made fun of me when I told him I only make concept albums -  as if a "concept album" is simply some weird experimental leap at trying to tell an entire story through a series of songs. But, what's the point of an album if that's not what you're doing? Giving your listeners a small price-point break? 14 songs for $10 instead of $14 to buy those $0.99 songs separately. But how many of those songs do you really love? 1 or 2 on average? Just buy the singles. Because with most bands, there's no bigger story being told. Of course, if you want to learn the entire story of the prodigal son, you better buy the whole thing.

On a recent flight, I accidentally left a Timothy Keller book called "The Reason for God" in the seatback in front of me. Now, let's pretend it was an Organic Cooking magazine instead. If someone on the next flight sat down and had some vague interest in cooking, they might have taken this as a sign from God that they were to read/explore the benefits of organic cooking. But, no one's going to think "The Reason for God" was an accidental leave-behind. And likely, the person on the next flight is going to assume that I'm trying to silently solicit them. How does this example effect how you might try to persuade people?