June 4, 2018

3 Business Aspects You Need To Get Right

 
Note: This post has been contributed.
While every business is different, there are some things that entrepreneurs need to get right across the board. Failure to do that could mean their ventures fail before they ever get chance to make a profit. With that in mind, be sure to read this article carefully, and then create a plan to ensure you deal with the issues mentioned below in the best way possible. Regardless of whether you’re about the launch a one-person company or a small business with lots of employees, the same basic rules should apply. You can also feel free to share this post with any friends who might find themselves in the same position.
Digital Marketing 
You could have the best products or services on the planet, but your business is never going to make significant profits if you don’t master the art of digital marketing. Firstly, you need to read as many articles as possible from industry experts, so you understand the process. It would make sense for you to research such entrepreneurs as Danny DeMichele and other people who managed to leave an impression on the industry. You should then encounter some useful tips and techniques that are going to work in your favor. Alternatively, you’ll need to think about employing the services of a professional marketing agency. However, that will require a reasonable investment.
Customer Service 
It’s easy to build an adverse reputation in the business world if you don’t strive to keep every customer and client happy. One person who has a negative experience will tell many of their friends, and before you know it, nobody trusts your brand. So, ensure you pay for professional customer service training for every member of your team. There are companies that run external courses where you will need to send your employees away for a couple of days. There are also training firms that will come to your premises. Some employers even choose to find online courses for their workers. The final decisions are down to you!
Accounting 
There are two reasons you need to ensure you master bookkeeping when it comes to running your business according to Cameron McCool from Bench. Firstly, you will struggle to keep your employees if you don’t pay them on time every single month. If you don’t approach accounting in the correct manner, that could happen! Secondly, companies that fail to keep proper accounts stand a decent chance of getting into trouble with the IRS. The last thing you want to deal with is a tax investigation because they often require a lot of time, effort, and expense. So, invest in some software that handles all the hard work on your behalf. Either that or outsource the job.
Make sure you get those three aspects of business right this year, and you should find yourself walking down the path to success. Of course, there are hundreds of things that can go wrong, some of which you will never predict. However, if you read advice articles like this one and take the information onboard, there is a decent chance you will manage to weather any storm and come out the other side. Good luck!
 
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June 2, 2018

It’s Possible to Follow More Than One Dream!

Note: This post has been contributed.
 
 
We are raised in societies where binaries are normalised. We are generally expected to follow one, distinct and easily recognisable or easily categorised lifestyle. This goes for so many aspects of our being - from gender and sexuality to careers. For now, let’s focus on careers. When we ask little kids what they want to be when they grow up, we expect them to give us one answer. We expect to hear responses such as “footballer”, “ballet dancer”, “police officer”, “fire fighter”, or “astronaut”. When we are given two answers, we laugh it off. As we progress through education, we are required to make choices, eliminating certain subjects in order to follow others. We are advised to stick to certain groups. For example, we expect people to pursue an arts and humanities based path or scientific and mathematic route. By the time we reach college or university level education, we are expected to have chosen a single subject which we can focus all of our attention and effort on. When people try to spread their interests, they are told that they will become a jack of all trades and master of none. But why is this the case? There are plenty of individuals who have proven that you don’t necessarily have to stick to one area to be successful. It is indeed possible to thrive and flourish in multiple disciplines! So, if you’re interested in following more than one dream at a time, read on for some sage advice!
 
Take Inspiration
 
If you find it hard to believe that you can excel in multiple areas, you just need to seek out some inspirational figures who can prove that this is possible. Just take a look at Jozef Opdeweegh who is both a professional footballer and a professional race car driver. These two sports don’t seem to have many interlocking skill sets at all, but he has still managed to become a professional in both. Then there are a whole host of other individuals who have crossed over from careers in music to entrepreneurship, from careers in acting to modelling, or from careers in politics to ice skating!
 
Consider Joint-Honours Degrees
 
The previously mentioned inspiration may seem to be limited to individuals in the public sphere with performance roles. But you can merge different academic paths too if this is what you wish to do! More institutions are acknowledging the importance of interdisciplinary study, and are beginning to offer joint-honours degrees where students can focus on two different areas at once. Alternatively, you could look at taking certain modules from different departments. Sometimes all you have to do is ask! Email the module convenors or other authoritative individuals and ask whether you can take extra credits or even just audit alternative modules. Most will be thrilled that you are interested and welcome you with open arms.
 
As you can see, it is indeed possible to follow more than one dream at a time. You just have to focus and manage your time effectively. The outcomes will be more than worth the effort.
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