In a world of perfect information - if people knew absolutely everything about your product, pricing and competition - is your company still in business?
You don't have to be the best. You can be the closest. You can be the cheapest.
But, your reason for existing can't be consumer ignorance. It can't be because your customers haven't discovered the better and cheaper offering you simply can't compete with. Because that ignorance is going away.
October 26, 2011
How to Actually Lower Health Care Costs
Heart bypass surgery currently costs $100,000.
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I understand how universal health coverage plans to reign in the gross inefficiencies that take place in health care right now. I understand the theory behind broadening access and actually lowering costs. I really do.
But, if the plan doesn't incentivize people to better health OR financially penalize individuals for preventable healthcare costs caused by lifestyle choices, I have no idea how we expect to lower our total costs of healthcare in a game-changing way?
And isn't that the goal?