![](http://3.bp.blogspot.com/_UHLI1qn2YG8/SsYQGs_cHJI/AAAAAAAABlc/qjjjPk1c1yc/s200/food-fast.gif)
Not subjectively. Chemically. Food producers now spend millions of dollars creating chemical additives that perfectly please the typical human palette. We now have sharp cravings for things (cheddar & herb kettle corn potato chips) that until recently, didn't even exist.
Food is everywhere. And it's getting better and better. But, unfortunately, our willpower stays the same.