July 2, 2009

I Am Not a Hyundai Loyalist Campaign Idea

Testimonial TV Ad Copy: My first car was a 1990 Hyundai Excel passed down from my mother. I drove that car into the ground. In 2003, I test drove a bunch of different replacements from a bunch of different manufacturers and decided on a 2003 Hyundai Sonata. A year later, my wife bought a used 2000 Hyundai Elantra. We're not Hyundai loyalists. We've just never found a better value for a car. an anti-loyalty campaign. what do you think?