<div style="clear: both; text-align: center;"></div><b>Marketing</b> (<i>definition, pre-Jobs</i>)<br /><br />Understanding your product's competitive differentiation, and best selling this angle to your audience.<br /><br /><b>Marketing</b> (<i>definition, 2011</i>)<br /><br />Analyzing consumer need and re-designing your product to better match it.