<a href="http://3.bp.blogspot.com/_UHLI1qn2YG8/SFZwZEPG_tI/AAAAAAAAAok/6yfnEFlHQB0/s1600-h/momandpopshop.jpg"><img id="BLOGGER_PHOTO_ID_5212477194664083154" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://3.bp.blogspot.com/_UHLI1qn2YG8/SFZwZEPG_tI/AAAAAAAAAok/6yfnEFlHQB0/s200/momandpopshop.jpg" alt="" border="0" /></a> Let's say you have a moral conviction against bigger retail chains, and you try to shop as much as you can at local shops. <span style="font-weight: bold;">How successful does the local store have to get before you stop shopping there?</span>