Last Sunday, I had the privilege of going to see Bon Iver at the beautiful Chicago Theatre.

On our way out of the show, there was a guy handing out CDs of his band, free of charge. I started thinking about how smart this was. This guy was marketing directly to people that spend good money going to see live shows - the exact market a working musician depends on. I was so impressed by the brilliance of this move...and then I listened to the album.

The CD was close to the opposite musical style of the performer we had all paid good money to see.

Good idea guy. But next time, wait 'til Korn plays here.