Today's reminder to stop doing good stuff, and start doing great stuff comes from an article sent in by loyal reader, Chris Stapel.

Every year, before the Super Bowl, the NFL prints 100,000 Super Bowl Champion hats and sweatshirts... for what will end up being the losing team.

Those clothes end up being worthless. So each year, the NFL donates these clothes they can't rightfully sell to World Vision for global distribution - to clothe the poor. And right now, some kid in Haiti is wearing a Chicago Bears: Super Bowl 2006 champion shirt.

Awesome, right?

Here's the problem. It costs World Vision, on average, 58 cents to ship and distribute each shirt to Haiti. For less than that, World Vision could actually purchase secondhand shirts in these same developing countries. World Vision could clothe the same people, while financially supporting (rather than damaging) these local economies - all for LESS money than they're currently spending giving out stuff for free.