So, there's a coffee shop in Seattle where prices are flexible. Specifically, you order a sandwich, chips and a coffee, and you pay what you think it's worth. I admire a man willing to give people the benefit of the doubt. I definitely would not have...until I heard his results. He claims to be making nearly exactly what he would if he put prices on each item himself. He says some people tend to cheap out and pay a dollar for a nice lunch, but some customers tend to overpay, because they like the idea of being part of something like this. It's a fascinating study in human character, and if this store can remain successful longterm, is very encouraging re: the state of our union.