New Advertising Campaign for Coke Coke: #1 Soft Drink in the World. Next goal: Replace Water. Cut to people swimming in pools of coke. To people taking showers in coke. To kids using drinking fountains at school that dispense coke. Fade out to moon eye's view of Earth. Oceans replaced with Coke... Fade back in to person next to a regular pool drinking a refreshing coke. Ok, we'll stick to soda. Coke: #1 Soft Drink in the World.