I read a fascinating study regarding soft drinks the other day. When asked which beverage they prefer, roughly 70% of people choose Coke. But, in a blind taste test, over 53% of people prefer Pepsi. This is fascinating to me. Is advertising that powerful? Is Coke that much 'cooler' to like? Pepsi's the most popular drink on the market and no one will stick up for it. Who me? Nah, I like Coke. I'm not a girl.